Online Auctions: Watch Your Ezine Subscription grow Exponentially

مشاهدة الفيديو

Online Auctions are often called the

“Entrepreneurs Dream’, because it is the easiest and the cheapest way to make money. And who doesn’t want to make money and grow rich? The online auction giant eBay has more than a million hits a year. And these are targeted customers. Unlike the regular auctions, in online auctions the customers are already there and they will come to you provide you go about it the right way. So how do you build your ezine subscription list with online auctions? Here are a few hints-

1. Decide who your targeted customers for your ezine are. For example if you are selling herbal health products, then customers who are interested in computers wont be looking at your site.

2. Choose the correct category for your products. To get an idea how to do this you can visit one the online auction sites. For example if you are selling leather belts, you can list it under apparel and accessories. Again, you have to list if it is for men or women. 

3. Then you have to offer your item to the customers. To do this successfully you have to describe your product in a very positive and seductive way? How do you do this? List out the different colors of leather belts available, different sizes of belts. Offering a guarantee is also a sure way to make people know that you are genuine. You can also use positive feed back for previous customers who have bought the product from you.

4. A picture speaks a thousand words. So make sure you have good photographs of the product, so that customers can have n idea of the product that they are going to get.

5. Make sure that your product is listed with a very attractive headline. As the space for headlines is small in online auctions you have to express a lot with very few words.

6. Work in references and links throughout your sales copy to your ezine. Mention your ezine many times throughout your online auction site. Put your listing on some of the biggest online auction sites on the Internet. Some of the big online auction sites charge for a listing but it is free on smaller online auction sites.

Online shopping – A revolution

Online shopping has become much popular day by day and whether this revolution shall continue or increase or is just some sort of short fashion trend.

A few years back people were unaware of the facts that online shopping has numerous advantages such as huge discounts as compared to local outlets. It also saves your time and the hectic schedule of searching your right product. You can find similar discounts and I’m sure you will catch the online shopping bug. 

Since many men hate shopping and want that their wives should do this for them online shopping is very convenient for men. You can easily purchase any item online right from eatables, clothes to anything else you want to have for yourself or your home. During holiday season or festive occasions you can even find great deals for yourself. You can get online coupons for dining out with your family or tickets for watching movie in grand cinema halls or a budget stay in luxurious spa or retreat for yourself. 

Online shopping has just started and many companies also started providing this service and that their website is more impressive and easy to use for the consumer. People more often women will love to go for shopping but for certain goods especially larger and expensive items they can buy it online. 

A recent research has also shown that most households in the UK access internet with the aim of online shopping. Seriously, online shopping has made life a lot easier and less stressful through online shopping and it is advisable for everyone. You can also avail rebates or special gifts for certain purchases and even free shipping of items on may products when you shop online. 

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Selling on eBay - Don't L@@K

L@@K !!!  

Let’s face it, 'L@@K' is really not a good beginning to an article, and it’s definitely not good to include in the Title for your eBay listing.  

Why, you ask?  Isn’t L@@K a good eye catcher?  Won’t people scrolling through the categories on eBay notice it and click through to the description, bid on your item and make you gobs of money?  Well, perhaps, and perhaps people have learned to tune out the little gimmick.  The reality is, a great number of people find items on eBay using the search function, and I don’t know of many people who search for “L@@K”.  (Okay, in researching this article I searched for L@@K and I found 135,726 listings on eBay that recently included L@@K in their titles!)

eBay only allows you 55 characters in your title to bring people to your auction, so you have to use those characters wisely.  You have to include words in your title that people are typing into the search box.  Words like “WOW,” “rare,” “beautiful,” “cool,” or “unusual” are a big waste of eBay real estate.

What makes a good title?  Well, that, of course, depends on the item you have up for auction.  You have to anticipate what people will type into the search box.  Many people make the mistake of thinking it’s redundant to include the category name (such as “men’s shirt”) because they placed their item in the “men’s shirt” category and they figure it’s obvious.  However, since a majority of people search through the search box, if they were looking for a “Men’s large Hawaiian shirt” that’s probably what they’d type in the search box.  It doesn’t matter if you placed your item in “men’s shirts – casual” or “Collectibles – Cultures – Ethnicities – Hawaiiana.,”  If your title shouts “WOW – Cool Vintage Kahala Shirt – L@@K” and the person typed in “Men’s large Hawaiian shirt,” the both of you will never make contact and you will lose a potential sale.

Make sure you also anticipate different words for the same item.  I used to sell Lu-Ray dinnerware from the 1940s.  Well, there are three different ways that people search for Lu-Ray:  Lu-Ray, Luray and Lu Ray. I had to include both Lu-Ray (Lu Ray and Lu-Ray are considered the same) and Luray if I wanted to bring the greatest number of people to my auctions.  The same with “cowboy boots.”  To some people they’re “cowboy boots” and to some they’re “western boots.”  

If there’s a popular misspelling you might see if you can squeeze that in your title as well.  For example, a Jack Lalanne Juicer to many people is a Jack Lalane Juicer.  

It’s always good to check out similar items as yours to see what others have put in their titles.  See if there’s a difference between very successful auctions and those that didn’t sell.  Many times it boils down to the title.  Great titles bring the most people to their auctions.  Flashy titles which waste precious characters are seen by no one – as in “Don’t L@@K now, but you have no bids.”

When Payment Matters

When everything's settled after the seller has posted

 a product in eBay, there's only one thing that needs to be accomplished: payment mode. 

When selling something, the most important thing a seller must consider is how he or she shall be paid. This is a very risky decision since a lot of fraudulent activities in eBay involve payment. 

PAYPAL 

This is the most common way of paying a seller on eBay. 

PayPal is an online business that facilitates the transaction of transferring a monetary amount between a merchant account and an online buyer. Because it is electronic, it is basically a paperless transaction. 

It was in October 2002 when PayPal was purchased by eBay. Before, PayPal was just a choice of most eBay users, whether it's a buyer or a seller. The other choices that time involves eBay's subordinate, BillPoint. 

However, due to a relative percentage of PayPal, being the most widely used mode of payment by almost fifty percent of eBay buyers and sellers, eBay had eventually phased out BillPoint and concentrate more on PayPal. 

Right now, there is another company that is in the same line of business like PayPal. This competitor is known as BidPay. There had been reports that a number of eBay buyers and sellers resort to this kind of payment scheme. 

ESCROW 

For high-priced items, eBay recommends that the method of payment should be with an eBay approved escrow service like the one that can be found at www.escrow.com 

Buyers and sellers should take note that there are fake escrow companies lurking in eBay. Hence, it's important to detect if the escrow company that the buyer and the seller deals with is approved by eBay. 

EBay recommends that sellers, as well as buyers, should only contact eBay approved escrow companies like escrow.com for Canada, U'.S., and U.K. eBay users; escrowaustralia.com.au for eBay users in Australia; escrow-europia.com for eBay users in Spain and Italy; ebay.iloxx.de for German eBay users; and tripledeal.com for eBay users in France, Netherlands, and Belgium. 

EBay strongly warns its buyers and sellers not to do transaction concerning wire transfers like the Western Union. This is a very unsafe mode of payment because it does not guarantee the concerned person that the process will be smooth. 

So, it's best for every seller and buyer on eBay to opt for the mentioned payment methods so as to be sure of an honest and reliable business transaction. Besides, eBay will protect the sellers and buyers if the transactions were made under these approved eBay mode of payment.

Tips For Managing Multiple Ebay Auctions.

It can be very time-consuming to keep your auctions

 ticking along, especially if you have hundreds listed at a time. Don’t despair, though: there are a few things you can do to take the weight off you.

Use My eBay.

If you want a broad overview of where you are with your auctions, make sure you pay a visit to My eBay occasionally instead of just relying on emails. With my eBay, you can see all your auctions in a big table, and sort by things like the number of bids and the current price. If you want to see which of your auctions currently has no bids, then you can do that.

One of the most useful things about My eBay, though, is the ‘Summary’ view. If you’re not sure what you should be doing next, then this acts effectively as an eBay to-do list: anything you need to be doing will end up here.

Use Selling Manager.

If you’re willing to pay the fee of $4.99 per month, you can sign up for Selling Manager, which is a more effective version of the My eBay ‘Selling’ view. It lets you customise your view more effectively to see the information that’s important to you, see useful snapshots of how things are going, make automated responses to your buyers using email templates, and more.

Selling Manager Pro gives you more features: it keeps track of inventory for you, and lets you relist items in bulk. It will even produce a monthly profit and loss report to help you keep track of the big picture. Unfortunately, it costs $15.99 per month.

Use a Listing Tool.

Even though they’re called listing tools, much of the software out there lets you manage what you’re doing long after it’s been listed, with all the features of Selling Manager and sometimes a few more besides. This programs also often have the advantage of being programs instead of websites, meaning they’re faster to respond and can do more sophisticated analysis.

Remember the ‘Relist’ Button.

After your auctions end each time, there’s an easy way to put the exact same thing back again: the ‘Relist’ button. You can Relist items quickly and easily this way, as long as you don’t want to change in the listing.

Pay Someone!

Here’s something you might not have considered: if you’re listing so many expensive items that even automated selling tools take too long to use, then have you considered paying someone to help out, as an employee? After all, you wouldn’t try to staff a shop full-time on your own, would you? If you already run a business, you could even give the responsibility to someone who works for you there. Freeing up your own time to do something else might pay off for you in the long run.

When you’re managing so many auctions, sooner or later you might need to cancel one of them early. The next email will let you know when and how you can do it.

Tips And Tricks For Using eBay Search.

If you know what you’re doing, you can quickly find what you’re looking for on eBay. Here are a few golden rules.

Be specific: If you’re searching for the first edition of the original Harry Potter book, you’ll get further searching for ‘harry potter rowling philosopher’s stone first edition’ than you will searching for ‘harry potter’. You’ll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly: It’s a sad fact that many of the sellers on eBay just can’t spell. Whatever you’re looking for, try thinking of a few common misspellings – the chances are that fewer people will find these items, and so they will be cheaper.

Get a thesaurus: You should try to search for all the different words that someone might use to describe your item, for example searching for both ‘TV’ and ‘television’, or for ‘phone’, ‘mobile’ and ‘cellphone’. Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use the categories: Whenever you search, you’ll notice a list of categories at the side of your search results. If you just searched for the name of a CD because you want to buy that CD, you should click the ‘CDs’ category to just look at results in that category. Why bother looking through a load of results that you don’t care about?

Don’t be afraid to browse: Once you’ve found the category that items you like seem to be in, why not click ‘Browse’ and take a look through the whole category? You might be surprised by what you find.

Few people realise just how powerful eBay’s search engine is – a few symbols here and there and it’ll work wonders for you.

Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say ‘anything can go here’. For example, if you wanted to search for a 1950s car, you could search for ‘car 195*’. 195* will show results from any year in the 1950s.

In this order: If you put words in quotes ("") then the only results shown will be ones that have all of the words between the quote marks. For example, searching for “Lord of the Rings” won’t give you any results that say, for example “Lord Robert Rings”.

Exclude words: Put a minus, and then put any words in brackets that you don’t want to appear in your search results. For example: “Pulp Fiction” –(poster,photo) will find items related to Pulp Fiction but not posters or photos.

Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become ‘(TV,television)’, which would find items with either word.

So once you’ve found your bargain item, bid for it and won it, what if it all goes wrong? Don’t worry – eBay has a thorough dispute resolution procedure, and we’ll cover it in some depth in the next article, so you’ll be prepared if the worst happens.

Tips For Selling On Ebay

Ok, so you have decided you are going to sell an item in ebay be it a dvd, stamp collection or whatever. How should you go about getting the best possible price?

First of all you should do some research into what prices similar items have been fetching. You can use ebay’s ‘completed listings’ tool to do this. This shows you what has been sold and at what price and is split down into product categories. This will give you a good guide as to what price you can expect to achieve.

The next important step is your opening price. You do not want to set a high opening price that will scare off bidders. It is far better to open with a low reserve and hope this attracts several bidders. It is a fact that people are drawn to items with bids on them already. Having several bidders can lead to competitive bidding and you are more likely to receive a higher final price. To restrict the chance of the item going for a very low price you should set a reserve price – if this is not reached then the item will not be sold.

Consider using a ‘buy it now’. Some bidders do not like to wait until the end of an auction and would rather ‘impulse buy’ in the knowledge they have won the auction. Other bidders enjoy the thrill of the auction. If you have more than one of the product it may be worth considering selling one item on a buy it now and one as a normal bidding auction – this will cover you both ways.

Having a good description and photo is very important. I have seen countless unsold items where the product was probably very good but a terrible photo make it look awful. If appropriate, use a scanner for eg stamps, but for larger items take photos using a digital camera and keep taking pictures until you get a good photo. A good photo is worth a 1000 words! Bidders are instinctively drawn towards items with photos and away from those without. Give as much information as you can as to condition, age, manufacturer, model number etc. If you were selling a tv for example, tell the viewer that it is a Phillips 32” flat screen tv model number P2350, two years old put in perfect working order. 

Finally, make sure you give all the details for post and packaging. I’ve been caught before when buying a small item where I thought the postage would be pennies; the seller didn’t disclose the postage cost until after the auction and I had a nasty shock. I’m not the only person this has happened to so make sure you disclose your postage and packing charges or you may lose some potential bidders.